Although Andrea Russett was chosen to a large extent because of her 2.5 million YouTube following, she was also asked to participate because of her strong acting skills. If you’re about to get featured, I’m really excited for you. August 2016. Increase Followers. [Insert another sentence about their feed that adds a human element]. Don’t limit the creativity of the influencers you hire. Don’t be star-struck by an account with lots of followers until you see how active those followers are). Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. If you have size, shape, or color options, ask upfront which the influencers would prefer. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Please feel free to use code ‘[code here]’ for 10% off anything in the shop [URL here]. I prefer more like 30k. Product sampling posts from micro-influencers are deemed more reliable. In fact, this letter is so awesome that I’ve had a few people actually thank me for it, even though they were rejected! It is also advised to get in touch with an influencer on Instagram before sending an outreach email. If this person doesn’t know what you’re talking about or “has no numbers”, run the opposite direction. She never told me about the feature, and I never asked her to post my product. Sometimes they’ll just grab an image off your shop instead. You may not have a physical address, but your first contact may be to ask if you can send your product to him. Working with micro-influencers is also more affordable for marketers and advertisers. July 2019 To gather high volume, pick high-quality content creators who understand their audience. There is no standard budget for influencer programs. Offer influencers free products to run social media giveaways and build your brand visibility even more. 4. Here’s an example: one of my favorite instagrammers bought a product of mine because we were working together. from a wide variety of sectors and market niches. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. Before Hitting Send… Do a read through. Recently I’ve seen an influx of bloggers and instagrammers blatantly requesting free products. Don’t forget: when in doubt, charge a deposit. So sorry we couldn’t get to you this time around! Most tweets get retweeted once or twice if you’re lucky. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Then I danced around my hotel room like a drunken idiot. And they have very loyal audiences. Love Beauty & Fashion. Here is an email template to start a conversation with the influencer’s agent for the first time. Try SEO Bootcamp: Thanks for Reading! Sharing Amazing Products. And they have very loyal audiences. As for making them pay the fee? Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … August 2019 Sending Free Product Samples to Influencers. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. Find out what went down here. Do your homework. I’ve noticed a significant increase in raving reviews and engaged customers when I improved my customer service. They may be prompted to reply to your email even just to thank you. Close. Thanks! Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. Identify what your readers and customers are into before sending out products. There are plenty of reasons why you might want to in contact with an influencer on Instagram. A best sample is available below for thank you note to influencers after appointment which is shared … Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. Influencer, Andrea Russett, posted 10-seconds Snaps over a five day period, questioning how real this film was, and opening up discussion with her audience. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. If your business is working on a shoestring budget (as MVMT Watches had done in their early years), you will most likely be looking to send products or samples to influencers to test. This is a big deal. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. They don’t know how much it costs you to make and ship that item. Loads of brands give away free samples of their products to the influencers. When you’re in business for yourself, the nicer you are the better you tend to do. Are they liking and commenting on posts? Hearn and Schoenhoff state that the authentic and trustworthy personal brand of social media celebrities can be capitalized by companies and advertisers for consumer outreach. While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. This means that your product needs to make sense on their blog or IG feed. Now there are always exceptions to the rule. You can write simple wordings in the thank you note and don’t indicate your business proposal in the note. And they usually will. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to show your interest in working with them. The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. I’d love to send across a sample for you along with five others that you can gift your followers as well. Figure out what’s clogging up your sales with a FREE Shop Critique, waiting for you on the other side of ⇣ this ⇣ button! I’ve had people request freebies that never posted them. A good example of how to use this strategy can be seen at Puma. from a wide variety of sectors and market niches. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Hi there, my name is Jenni. Some of these influencers were Nina Urgell,  Marina Romero  or  Jessica Goicoechea. 4. Don’t forget to have a look around the blog and make sure they’re posting regular, high-quality posts. Hopefully, they will mention you in one of their social networks giving you notoriety. Wanna steal my tricks? If you’re not willing or capable of filling it out, then we’ll be parting ways. The Free Sample Email Template. Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. Event activation through engaging a group of influencers at the same time provides great opportunity for maximising brand exposure. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. Make sure you’re not using tired language. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Even in this contact, you want to give a little background about you, your company, and why his audience will find it valuable. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … Micro-influencers tend to be knowledgeable about their niche and their followers are more likely to trust their recommendations. And if you really want to add a personalized touch, we can always work … Make back the money you spent sending out a free product, Find new followers that are your target audience. Here’s how mine works: If my potential influencer doesn’t agree to these terms, it’s pretty clear they never had good intentions to begin with. There is a lot to be gained from working with influencers. Influencer marketing is a trending topic in content marketing. Don’t forget: when in doubt, charge a deposit. In the meantime, we’d love to offer you a discount code since we think you’re so awesome! Create your own unique website with customizable templates. Learn how you can keep your shop running and profitable during uncertain times. Alright. Kristen. They have a couple thousand IG followers, and maybe a blog with a few posts. These categories are likely to boost your shop and create that buzz you deserve! They don’t understand that you’ve taken valuable time out of your disgustingly busy day to cater especially to them. Hey [name], My name is [your name] from [company]. Sending Free Product Samples to Influencers Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. 6. I would like to do this for the product I am currently working on. Best, [your name] Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. Click to collect ’em all! If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. to promote this new line of sportswear.eating an email distribution list is essential to promoting a product .If you have an email list of potential customers, it means that you can send the information about your products to their personal emails. Influencers can enjoy a free 3 day sample pack of Skinny Brew ($20 retail value)! Here’s a snapshot: Much like our finished influencer project, they took advice from top-level experts and created a visually pleasing infographic. ... Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. Their reviews will be much more useful (and likely … So, go on and send your influencers free merch and let them create awesome content to boost your product sales. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. This is a particularly good one to use for micro influencers as they are more likely to … Posted by 2 months ago. So how do you reject someone when you want to foster relationships? October 2019 When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. Send samples to influencer. Many of them have a large following on their social networks. Our highly targeted social influencer marketplace that focuses on influencers in Beauty & Fashion. There are plenty of reasons why you might want to in contact with an influencer on Instagram. channels in exchange for a shoutout/review? Holy shit, It’s raining ⇢ free tutorials ⇠ in here. More frequently than I care to admit. If your blog and Instagram aren’t seriously beating my own, I’m not going to be in any mood to send you freebies. Make sure it’s a good match! Here’s my criteria: I’ve got an online freebie form available here. Personalized subject lines with the name of the receiver can increase your email open rates by 2%. Here’s a (super happy-faced) rejection template to help you along. Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. Sending Free Product Samples to Influencers. This is done so that the brand influencers can experience your product first-hand. Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post (s) on [insert topic]. 7. You’ve heard the term influencer outreach thousands of times before. The Internet is full of influencers: bloggers, journalists, YouTubers, etc. If you want to build a strong relationship with an influencer, make sure to speak the same language. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Consumer trends are changing by the DAY. I just create a custom listing on Etsy. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Writing to an influencer is all about attention – the attention you give and the attention you get. More than 60 influencers participated in this campaign who recommended the shoes to their followers. Less hassle for you, a smoother experience for your micro-influencers. Reaching out to an influencer begins with an email. Your minimum follower requirement (twitter, IG, etc) for free products should be at least 10K. I can tell you as a blogger myself, that you need to be a serious business before I will collaborate with you. Simply pack your product in a presentable manner accompanied by a customized note, handwritten preferably. One of the things about small-time bloggers and instagrammers is that they have no idea how much work goes into a handmade product. There are more obvious obstacles like fake influencers with purchased followers. If that's not your cup of tea, you can often hire influencers for their services. Any less than that, and it’s very unlikely you’ll get any return on investment. Foster a relationship that focuses on your mutual admiration for their content and your brand. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . March 2019 Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. So how do you know when a freebie is worth your time? But I’ve had a lot of requests from people who think they’re insta-famous. Ask them to send you the URLs of features they’ve done before. While it is true that an influencer with a large, engaged following has the power to do so, luck plays a huge part in this.It is better to engage many influencers to work on the campaign together. Reputation in the thank you this week to discuss starting a collaboration an important in. 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